For millennials, marketeers need to push the “emotional value” of the product, like how the customer could have “a good feeling when consuming or using it”, said Pang. He related the history of his family’s instant noodle business which his grandfather and father founded 48 years ago. Malaysia External Trade Develop­ment Corporation (Matrade) senior manager Muhd Shahrulmiza Zakaria will be the moderator in a forum on Critical Aspects of Exporting featuring Pang as well as Getha Bedding (M) Sdn Bhd chief executive officer Melissa Tan and PKT Logistics Group Sdn Bhd chief operating officer P’ng Tean Hau. Pierre PangIn the final session, Top Glove Corporation Bhd managing director Datuk Lee Kim Meow will talk about The Secrets of a Successful Exporter. Star Media Group in partnership with Standard Chartered launched the inaugural Export Excellence Awards 2019, with PKT Logistics as co-sponsor and Matrade as patron.

Source: The Star April 19, 2019 00:11 UTC