Tired of watching Elon Musk attack the principles behind workplace diversity, the billionaire Mark Cuban joined the fray to defend what is known as DEI. In reality, Cuban, the former majority owner of the NBA’s Dallas Mavericks, hadn’t entered the lion’s den: he entered Musk’s echoverse. Instead of spending money on TV ads or building more bricks-and-mortar stores, he wanted to mimic what he did at PayPal with a referral program. Tesla’s referral program, which has evolved over the years, began by offering a $1,000 credit to a customer’s account to be applied to future car purchases or other company-related expenses. After taking over X, Musk put a new spin on an old idea.

Source: Wall Street Journal February 04, 2024 07:50 UTC