MUMBAI: Marico Ltd’s net profit grew 18% to touch ₹213 crore in Q4 (year-on-year basis), in line with analysts estimates. Its profit for the financial year 2019 grew to 14% to ₹930 crore. Volume growth is an important indicator in a way as it looks at growth in sales minus the price hikes undertaken by the company. Its portfolio of Saffola edibile oils volume grew 18% in Q4, as compared to 2% in the preceeding quarter, Mint reported. The volume growth comes on the back of “focused marketing initiatives" taken towards re-establishing the brand, “tactical pricing inputs", and sales through e-commerce and modern trade.

Source: Mint May 06, 2019 15:56 UTC