Dsquares is an enterprise specialized in providing end-to-end loyalty solutions to the top brands in the region. The company’s Founder and CEO Marawan Kenawy said that after starting in 2012, the company has focused on introducing innovative rewards programs to its clients. Did the economic conditions affect the expenditure of clients on their loyalty programs to keep their customers and increase them? Due to the increasing inflation rate, many companies are facing dramatic challenges to maintain their sales performance & profitability rates. Unfamiliarity with customer loyalty programs as a paying off marketing technique was the biggest challenge that we have faced in various countries.

Source: Daily News Egypt October 04, 2017 07:41 UTC