Business NewsVivo Smartphone Kenya Chief Executive Officer Arthur Xian said his company is committed to innovation with consumers in mind. The 35-45, and 16-24 year bracket tie at 97 per cent.Social media penetration has contributed to high smartphone buys as 8.3 million Kenyans are active on social media. Kenyan users spend close to 3 hours a day on social media, with the most used platforms identified as Whatsapp, Facebook, and Twitter.Despite the price of smartphones dropping, smartphone users continue to focus on specifications along with brand perception and quality. This has resulted in brands offering higher specifications at lower pricing by investing in higher storage, larger screen size, better camera resolution, and 4G network connectivity on their devices. The front camera will capture with its 32MP and 8MP sensors.“With industry-leading selfie technology, a beautiful design, and strong performance, V19 is perfect for young consumers who care about camera and entertainment features,” said Arthur Xian.Other players in Kenya’s smartphone market include Tecno, Samsung, Infinix, Huawei, Apple,Oppo, Vodafone among others.

Source: Standard Digital June 18, 2020 18:31 UTC