The most wanted products with private brands are washing liquid and toilet paper. Researchers have found that products with private brands are declining, even though the products have big advantages in display and marketing campaigns. A lot of private brands of retailers have been launched into the market over the last few years. Dish washing liquid, detergent products that bear supermarkets’ private brands such as Co-op Mart, Big C or Metro have been recently made by Lix Company. However, manufacturers will have to improve package designs and create new products based on research & development (R&D) – to compete with products with private brands.

Source: VietNamNet News August 11, 2017 09:07 UTC