I then emphasize on how Abiy Ahmed, the Prime Minister of Ethiopia, has used affective energies to achieve his political aspirations as a charming dictator. And the parallel ability to modulate those affective energies (such as optimism or despondent) of the political mass. Political affect can also be manipulated by political actors through the use of affective appeals in political messaging and advertising. If you have ever wondered what the analogy of the church and the classroom may have got to do with politics, I invite you to explore theories of affective politics. Join our Telegram Channel : t.me/borkenaLike borkena on FacebookAdd your Business to Ethiopian Business Listing /Ethiopian Business DirectoryJoin the conversation.

Source: Ethiopian News December 22, 2023 18:02 UTC