Manhattan apartment residents dump Trump brandingEQUITYAPARTMENTS.COM Formerly known as Trump Place, the three apartment towers at 140, 160 and 180 Riverside Boulevard, Upper West Side, Manhattan will now be known by their street address. Now, the residents of the three high-rises that make up Trump Place have revolted – they have voted to strip the Trump name off the buildings' facades. EQUITYAPARTMENTS.COM The lobby at 180 Riverside Boulevard, Upper West Side, Manhattan. The decision to dump the Trump branding comes after residents were urged to sign a petition to remove the name of the then Presidential candidate from the building. "Just as celebrities have their endorsements rescinded for bad behavior, Equity Residential should rescind its leasing arrangement with Donald Trump, whose behavior has surely tarnished the Equity Residential brand.

Source: Stuff November 16, 2016 01:16 UTC