It’s also a place to hawk Manhattan apartments. New York real estate professionals are turning to the booming social media app to find tenants in a market where units are piling up amid near-record vacancies. That’s made alternative marketing strategies like TikTok, which enable agents to connect with renters on their mobile phones, ever more essential. A person who has stopped scrolling to watch a video about something related to New York real estate in the past might be shown one of Sutton’s the next time. Sutton, who calls herself a “real estate influencer” on LinkedIn, recently helped a young professional find a place in Murray Hill.

Source: The Star March 06, 2021 11:26 UTC