Manchester United’s digital output has been judged to be the most valuable – projected at 106million euros, or over £90m, in 2021 – of any team in world sport. The data is contained in a report published on Wednesday by Horizm, a company which helps rights holders track, value and monetise their social media assets. The value of Manchester United’s social media channels is contingent on keeping supporters onside, an analyst has said (Barrington Coombs/PA)“That’s why fans are very relevant in this case – to listen to what they request. However, their analysis suggests the greater quantity of output from United – and the engagement with that output – means the English club’s ‘digital inventory’ is more valuable. Mestriner warns it is vital clubs across sport wake up to the earning potential of their digital channels.

Source: Express May 11, 2021 22:52 UTC