Club-themed experience centres and a high-profile ‘Red Devil Messenger’ are helping Manchester United build on their established Chinese fanbase as the country celebrates the Lunar New Year. Club-themed experience centres and a high-profile ‘Red Devil Messenger’ are helping Manchester United build on their established Chinese fanbase as the country celebrates the Lunar New Year. But it is in the fast-paced digital age where United are really attempting to make their mark in China. 🔴 pic.twitter.com/KThM7oPu5D — Manchester United (@ManUtd) January 24, 2019That online push is being bolstered on the ground, with United understood to be lining up an #ILoveUnited fan event in China to make this the ninth straight year they have visited the country. Then there are club-themed entertainment and experience centres that United last month announced they were opening throughout China in partnership with property developer Harves.

Source: Irish Independent February 05, 2019 16:48 UTC