Diego Gigliani, SVP for media and innovation at the club’s City Football Marketing unit said: “This is a natural evolution for Manchester City. Manchester City have hired an 18-year-old gamer to represent the football club at eSports tournaments and fan events. I’m going to livestream on Twitch, I’m going to be making videos for Manchester City’s YouTube channel and I’m going to be playing some City fans and representing City in future tournaments, which I’m looking forward to. The hire is the latest sign of growing interest in professional gaming from Europe’s top tier of football clubs. eSports overall is growing rapidly, with traditional media companies increasingly taking greater interest.

Source: The Guardian July 06, 2016 11:05 UTC