Kenya’s floating middle class, noted AfDB, is at 44.9 per cent, and without them, the country’s middle class would be at a low 16.8 per cent. Also included in the middle class that is touted to drive the expansion of shopping malls is this floating middle class. “Because we don’t have a social welfare system, a lot of the poorer Kenyans rely on the middle class for survival. “There is a big informal market in this country that the middle class shop in,” explains Anzetse, giving an example of a popular place along Nairobi’s Ngong Road where most middle class people buy quality furniture. The middle class in Kenya are also looking for a better deal, according to Anzetse.

Source: Standard Digital April 22, 2017 18:45 UTC