Interior view of the Mall of America, one of the largest indoor malls in the USA. gettyAs Simon Property Group SPG (SPG) CEO David Simon predicts that the shopping mall is poised for a comeback, some malls are betting on big, immersive entertainment experiences as a footfall-drawing part of the post-pandemic shopping mall equation. “Immersive experiences are necessary but not the ultimate cure for malls in America,” wrote Bob Amster, principal at Retail Technology Group. “Other factors are: too many malls, too many uninteresting malls, a waning number of retailers due to store closures and sameness/a lack of unique concepts. Others noted, though, that even the best malls still require quality anchors if they hope to serve their purpose for customers.

Source: Forbes May 05, 2021 19:52 UTC