The Mall Group Co Ltd views fresh government stimulus measures, improved baht exchange rates and tourism as key drivers in reviving consumer spending this year. She urged the new government to prioritise policies that stimulate consumption, alongside measures to manage the strong baht and support tourism. Ms Voralak said two key drivers could help revive the local retail sector this year: fresh consumer spending stimulus from the new administration, and improvements in currency and tourism dynamics. "Thailand's strong baht and fluctuating tourist arrivals have weighed on spending momentum," she said. For 2026, The Mall Group's growth strategy focuses on three priorities: driving spending, intensifying promotions and organising highly targeted events.

Source: Bangkok Post February 04, 2026 23:37 UTC