Tepthai toothpaste was one of the country's top media spenders over the last few years. Kasi Suriyapan, director of Tepthai Product Co, said such huge spending is considered worthwhile as the Tepthai brand is rapidly becoming known among consumers as sales increase. "The ad spending aims to make consumers know what we are doing and the quality products we produce," said Ms Kasi, a daughter of Tepthai founder Sirikorn Chewpreecha. The family also decided to include Tepthai products in One Tambon, One Product (Otop) fairs since 2004. "Our most important strategy is to produce quality products and set high standards, while the brand-building will help reinforce business growth," she said.

Source: Bangkok Post April 09, 2022 01:30 UTC