According to Shopee, sales for MSMEs in the “groceries” category grew four times in the first quarter of 2021 compared with the same period last year. The increased demand for fresh produce resulted in close to 170,000 new product listings in Shopee’s Fresh and Frozen Food segment. With the manager’s help and guidance, we now have over 35,100 followers on the Shopee store and maintain an average rating of 4.9 stars,” says Yana. I did not have many expectations when I set up my Shopee store. What Chaang found challenging in this entire process was managing customer orders for frozen food, since not all logistics providers support fresh and frozen food deliveries.

Source: The Edge Markets July 19, 2021 00:00 UTC