In an Instagram post on Tuesday, Bennett shared insight into how much money some beauty influencers charge for their content. According to Bennett’s post, the influencer’s management offered the following options:1) $25K - product mention in a multi-branded product review. 2) $50K-$60K - dedicated product review (price determined by length of video). 3) $75K-$85K - dedicated negative review of a competitor’s product (price determined by length of video). He put emphasis on the third option, saying claims that companies offer influencers payment to put down another brand’s products are “legit.” Bennett argued that influencers who do this threaten the beauty industry.

Source: Huffington Post August 29, 2018 22:18 UTC