For locals, Maketū Pies became a point of pride - something from their backyard that made it big. The Maketū Pies factory, where the iconic Bay of Plenty brand began and still operates today. “We only need to be in 10% of them to make it work.”Pies on the production line at the Maketū Pies factory. She said Maketū Pies wasn’t back to what it was when she started yet, but it was “halfway there”. Brand expert on rebuilding a food brandGlenn Dougal said going through liquidation did not necessarily amount to reputational failure for an everyday food brand like Maketū Pies.

Source: New Zealand Herald March 07, 2026 21:33 UTC