Hellen Obiri, the Kenyan long-distance runner, is a hot prospect for the Olympics this month. This innovative design made by Swiss sneaker brand On using what they call LightSpray technology has just been released in time for the Olympics. The women’s shoes weigh just 158 grams (5.5oz) making them more aerodynamic – even if they look a little unusualObiri was initially sceptical. This is great publicity for the brand, but it’s actually just the latest example of how On is booming. At the last Olympics in 2021, few sneakerheads would have heard of this young Swiss brand, but in 2024 chunky-soled styles like their Cloudmonster have become huge hits.

Source: The Guardian July 21, 2024 19:24 UTC