The good news is there is a proven solution to the customer journey problem: personalised video. From our real-world experience, the right personalised videos deliver an average click-through-rate of 38% and can reach CTRs as high as 74%. Customer data is collected, but it's siloed and not being used effectivelyData drives every personalised customer journey. Gen Z has 68 million members — they make up 20% of the market and command $144 billion of buying power[7] . From our own real-world experience, personalised video creates significantly higher customer engagement rates than legacy personalisation tools like email.

Source: Forbes September 22, 2022 11:35 UTC