Connected platforms are all the rage these days. Many digital brands are actually connected platforms rather than self-contained products. Such companies offer a set of products but also a platform on which others build products and businesses. But more and more categories these days are being transformed by brands acting as connected platforms. Other brands have developed their connectedness through unexpected, transformational partnerships with brands that you might not immediately think of when you contemplate brand partnerships.

Source: Forbes November 29, 2017 12:22 UTC