Colombo, Sri Lanka, November 20, 2020 – Two recent surveys released by Facebook revealed how both Small and Medium Businesses (SMBs), as well as consumers in Sri Lanka, have increased their use of digital tools and social media since the COVID-19 outbreak. In August 2020, Deloitte carried out the Facebook-commissioned Digital Tools in Crisis and Recovery – Small and Medium Business survey to assess how SMBs have changed their utilization of digital technologies and social media to continue engaging with customers during the pandemic. The research shows that since the outbreak, 42 percent of SMBs started using or increased their usage of social media platforms when interacting with customers. The research indicated that during the pandemic, consumers become more interested in supporting small businesses. Approximately 69 percent of consumers who switched to new businesses reported that they chose local small businesses.

Source: The Nation November 20, 2020 13:52 UTC