All Blacks have no choice but to play expansive rugby 'for the brand', says Laurie Mains PAUL CULLY1 NEWSAll Blacks halfback TJ Perenara reflects on the challenges of not playing over summer. "Nowadays, the All Blacks brand is so huge and the money involved in running the All Blacks is so huge they have to promote that brand. As Mains puts it: "Who doesn't want to be part of the All Blacks brand?" Mains believes that success is to be celebrated but it adds to the burden on current players and coaches. ​Nonetheless, the former All Blacks coach said New Zealand rugby was well equipped to meet those expectations.

Source: Stuff November 24, 2018 03:22 UTC