LAHORE: Renowned retail brand, Sapphire, which has recently undergone major changes with Mahgul Rashid and Kamiar Rokni replacing Khadija Shah, is all set to launch its latest Spring’18 collection with Mahira Khan as the brand’s new ambassador. The decision to choose Mahira Khan as the face of the brand stems from Sapphire’s extended approach to reach out to the diversity that exists amongst Pakistan’s multidimensional and multi-faceted women. “Sapphire is a household name and a brand that represents beautiful values other than great high street fashion. I am thrilled to be part of the Sapphire family and excited to represent a collection that offers something for everyone,” Mahira Khan said in a statement. Parker commented: “Sapphire has a new vision not only for their brand but also for high-street fashion in Pakistan.

Source: Pakistan Today February 12, 2018 10:41 UTC