Isha Foundation’s Mahashivratri celebrations topped the weekly charts, beating the Grammy Awards Premiere to become the most viewed Livestream of March 2021. As per Pollstar’s data, the Mahashivratri event notched up over 20.3 million views on the live stream on Facebook and other social platforms. Aired live from the Isha Yoga Center in Coimbatore, the all-night Mahashivratri celebrations featured a unique display of music and dance that was interspersed with immersive meditative experiences. The Mahashivratri event began on the evening of March 11 and continued till the morning of March 12, with a viewership that was nearly 50% more than the Grammys, which aired on March 14. Lakhs of people from across the world gather at the Isha Yoga Center each year during the Mahashivratri celebrations.

Source: dna March 22, 2021 18:28 UTC