As a set painter, Brodovitch was exposed to music and costumes by the likes of Igor Stravinsky and Pablo Picasso. When Brodovitch emigrated to the United States and became the art director of Harper’s Bazaar, he appropriated the impresario’s imperative. “The revolutionary strength of Dadaism lay in testing art for its authenticity,” he wrote. You need only think of the works of John Heartfield, whose technique made the book jacket into a political instrument. For instance, Brodovitch avidly published photos by Model featuring body types that broke all expectations about glamour.

Source: Forbes May 31, 2021 10:52 UTC