The city-based digital strategist — who is gearing up for her first pop-up this weekend — hit upon the idea in August 2020. “Back then, a lot of my artiste friends started running their own small businesses, from baking to organic skincare. Nivedita Ganeshram | Photo Credit: Special ArrangementThe page is a good resource to find brands, artistes and influencers from the city. Kicked about her first event, the entrepreneur is also thinking about scaling up her ‘Beyond Madras’ series — that features brands from other cities — to include city-wise pages. The pop-up is on August 14 and 15 at House of Chase, Alwarpet, 10.30 am.

Source: The Hindu August 11, 2021 09:00 UTC