BEIJING: For Selena, a consumer from Spain, traditional Chinese culture came alive in an unexpected way: a makeup palette. "It has deepened my understanding of Chinese culture, and I will buy some for my family and friends." Founded in Hangzhou in 2017, Florasis has built its identity by fusing traditional Chinese artisanal techniques, such as Miao silverwork and Su embroidery, into contemporary makeup design. They redefine "Made in China", captivating global consumers with craftsmanship, design and distinctive aesthetics, not lower prices. The government launched China Brand Day in 2017 to raise public awareness of brand development and foster a favourable environment for brand building.

Source: The Star February 09, 2026 14:10 UTC