Anna OkonThe Made-in-Aba campaign created by the TBWA Africa\Middle East Network has bagged the Grand prix award at the annual leadership conference dubbed “Africannes” in South Africa. “This is only the second Grand Prix awarded in the last five years,” it stated. According to him, the Made-in-Aba campaign had clearly demonstrated these positive traits. He also commended the TBWA\CONCEPT Nigeria for finding the right partner in Ford Foundation, which helped drive the success of the campaign. The Ford Foundation and TBWA Concept also collaborated with the Abia State Government to promote made-in-Aba goods.

Source: Punch January 05, 2018 03:45 UTC