Yesterday Macy's announced it had acquired Story, a New York-based concept store, and appointed founder Rachel Shechtman to be its new "brand experience officer." Do You Know How Much Macy's Paid? Perhaps Macy's paid less than it would cost to hire Shechtman as a consultant for a couple of years, in which case that sounds like a bargain. Viewed from this lens, the acquisition of Story—and giving Shechtman a chance to impact the Macy's culture and brand—is likely a pretty decent bet. As it's highly unlikely to materially change Macy's overall fortunes all by itself, it needs to be the first of many such wagers.

Source: Forbes May 03, 2018 16:30 UTC