Case in point: During the run-up to the mess that was the August 8 elections, NTV used drones to cover Jubilee’s campaigns while they used regular cameras to cover Nasa’s campaigns. Communication theory textbooks describe them as diversion (media as entertainment) and surveillance (media as an information watchdog). CREATING AWARENESSThe media had a critical role in shaping and influencing elections. The media had an especially challenging role in covering the elections. Perhaps the most challenging was the use of experts in discussing the issues and educating the public.

Source: Daily Nation October 26, 2017 20:13 UTC