Studies – and experience – have shown that there is more money in business tourism than leisure travel. Earlier, Nairobi had hosted the Africa Academy of Management’s third biennial conference, the Environmental Cement Africa conference, the Food and Agriculture Organisation’s week-long conference, and the fourth East Africa Oil and Gas Summit. Last year, Kenya hosted the 10th World Trade Organisation ministerial meeting and the Ease of Doing Business Initiative conference. Studies — and experience — have shown that there is more money in business tourism than leisure travel. Is there an outsourced marketing strategy to complement the efforts of the Kenya Tourism Board?

Source: Daily Nation November 17, 2016 16:42 UTC