This partnership has now coincided with the return of the Y’ello Star auditions holding virtually. The season premiere of the music TV reality project will be searching for the next Nigerian superstar. Those interested in becoming the first “Y’ello Star” reserved a time slot to participate. Commenting on the Reality TV project’s audition, Osaze Ebueku, Senior Manager, Sponsorships, and Promotions, MTN Nigeria said “The Yello Star project heralds something different from what the audience is used to. With Y’ello Star, we are creating a world-class approach to talent development”“The Digital audition for MTN Y’ello Star is further proof to validate the company’s commitment as a digitally first and digitally inclusive organization” Osaze added.

Source: The Guardian September 12, 2020 03:11 UTC