Basil Rahmy, CEO of the Micro, Small and Medium Enterprise Development Agency (MSMEDA), reaffirmed the agency’s commitment to providing strong marketing support to small and medium-sized enterprise owners by facilitating their participation in various exhibitions, particularly international fairs, to help develop their products and expand access to regional and global markets. Rahmy explained that MSMEDA aims to enhance the productive capacities of SMEs and prepare them for export, with a special focus on promising African markets. These remarks were made on the sidelines of MSMEDA’s participation in the 33rd edition of the FIDAK International Fair in Senegal, organized in coordination with the Egyptian Exhibitions and Conferences Authority. The agency is represented by a number of project owners showcasing a diverse selection of productive and handicraft goods that are in demand in the Senegalese market, including leather products, carpets, ready-made garments, and heritage items. Rahmy emphasized that exhibition participation also helps project owners gain deeper insights into market needs, allowing them to develop existing products or introduce new offerings that better meet customer demand.

Source: Daily News Egypt December 30, 2025 19:57 UTC