MANILA, Philippines — Global healthcare company Merck Sharp & Dohme (MSD) in the Philippines was recognized for its excellent public relations programs on raising lung cancer awareness at the 55th Anvil Awards held at the Manila Hotel in February. The Public Relations Society of the Philippines (PRSP) awarded MSD’s "Hope From Within" with two Silver Anvil Awards for Public Relations Program on a Sustained Basis-Digital Campaign, and Specialized Public Relations Program-Advocacy Campaign. Hope From Within is a multi-stakeholder cancer advocacy campaign led by MSD in the Philippines, aimed at raising awareness and strengthening the fight against the disease through education about early testing and new treatments, such as Immunotherapy. It facilitated and participated in various fora that tackled the challenges of Filipino cancer patients and explored opportunities to redefine cancer care through multi-sectoral collaboration and policy development. The advocacy program was previously awarded a Gold Anvil Award for Immunotherapy in 2017.

Source: Philippine Star May 29, 2020 05:48 UTC