Highly relevant critics have not just taken aim at the mere commercialization of a revered American hero, in the 50th-anniversary year after his death. Emergency responders and many others were depicted doing exactly that -- serving -- and some were using Ram trucks to help. Ironically, in the sermon King warned specifically to be wary of car advertising. An e-mailed statement by William B. Wachtel, co-founder of the Institute, said that his organization "in no way condones the use of Dr. King's sermon for this purpose" and called FCA's use of the sermon "a twist of irony." FCA was able to note on Sunday evening that it got the rights to use the sermon excerpt from the King Estate, which manages his intellectual property.

Source: Forbes February 06, 2018 03:00 UTC