First, forget the image of a mischievous or vengeful fan, sitting in front of a computer screen for hours on end, looking for long-ago tweets that could tarnish a player. All that fan needs to do is enter the player’s name and a “trigger word” into Google or another search engine, and a damaging tweet might show up, said Megan Brown, a New York-based social media consultant.

Source: Los Angeles Times July 30, 2018 20:15 UTC