MIDAR for Investment and Urban Development, the master developer of Mostakbal City and MADA in New Cairo, has signed an agreement with Sporting for Investment and Sports Facilities (S.I.S.F), owned by Alexandria Sporting Club, to manage, operate and market the first social sports club in Phase Three of Mostakbal City. The project spans more than 42 feddans and involves total investments exceeding EGP 3bn. Ayman ElKousey, CEO and Managing Director of MIDAR for Investment and Urban Development, said the project represents a strategic step in strengthening sports and social infrastructure within Mostakbal City. Meanwhile, Ahmed Hassan, Chairperson of Alexandria Sporting Club, welcomed the partnership with MIDAR, describing it as a key step towards providing a high-quality social sports experience for residents of Mostakbal City in New Cairo. The announcement follows a recent agreement under which MIDAR became the master sponsor of Alexandria Sporting Club, covering sponsorship of all the club’s teams, sports activities, and social, cultural and recreational events.

Source: Daily News Egypt January 11, 2026 16:28 UTC