MICE tourism: a huge opportunity for VietnamKnown as the non-smoke industry, the tourism sector has expanded and now presents opportunities for enterprises to find appropriate partners, develop their business or expand within the market. The lion city of Singapore has plenty of advantages to become a centre of MICE tourism in Southeast Asia. Since its introduction in 1990, MICE tourism has been readily welcomed as this form of tourism is suitable for the tourism environment in Vietnam. Although MICE tourism has more specific requirements and higher standards, it also brings about higher revenue, 4-5 times higher than other common kinds of tourism. Talking about the potential of MICE tourism in Vietnam, in the 2017 AKEI Road show in Hanoi: Growing through Partnership, Lee Hongyu-chairman of the Association of Korea Exhibition Industry (AKEI), insisted that many enterprises of the Republic of Korea have shown interest in MICE tourism in Vietnam, especially with Vietnam having more and more fast-growing cities and provinces with better tourism infrastructure.

Source: VietNamNet News February 06, 2018 10:18 UTC