Al Arabiya News Network has appointed MMS to exclusively sell advertisements and sponsorship across all of its TV channel and digital platforms, starting January 2021. This exclusive agreement will provide the unique opportunity to provide MMS clients with an extensive reach across multi-channel genres and platforms. Dubai, UAE: MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA) announced today it has secured an exclusive contract between Al Arabiya News Network - the leading Arabic-language News Network in MENA - and MBC Media Solutions (‘MMS’), the new in-house commercial advertising and sales unit, launched in partnership with Engineer Holding Group (‘EHG’). In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates. EHG owns several media companies including Al Arabia - Arabian Contracting Services, the clear market leader in ‘out of home’ advertising in the region, and Saudi Media Company (Al Wasael al Saudia) a media representation as well as a sports and event marketing company.

Source: The North Africa Journal December 14, 2020 08:08 UTC