MASITA: Research is coming of age in Africa - News Summed Up

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MASITA: Research is coming of age in Africa


A global market research study conducted in 2010 revealed that the research industry in Africa was on a growth trajectory. There is growing interest in evidence and decision making to which local research is making a worthwhile contribution. There is growing interest in evidence and decision making to which local research is making a worthwhile contribution. While the local companies are slower in making research investment, there are more of them now embracing research and willing to invest in it. Having taken stock of the development of the research industry in Africa and with the coming of initiatives such as the Marist Research Centre, it is clear that research in Africa is finally coming of age and will earn its rightful place at the global table.


Source: Daily Nation February 12, 2018 19:52 UTC



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