From unknown rudimentary companies to famous global brands, fashion brands are trying to outdo one another by the record-breaking process seen throughout the industry. Generation Z are people who were born between 1995-2012. The fact is that Generation Z is apparently seeking to flee social space in lieu of privacy. Members of the Generation Z club have key influencers who they value and monitor online. I always proclaim that trust begins with peer endorsements as well as product recommendations that are actively used or followed by active Generation Z community members.

Source: Forbes January 12, 2019 19:18 UTC