A handful of huge diamonds has arrived in the world of high jewelry that could alter the entire business. In January 2020 Louis Vuitton, the world’s most valuable luxury brand, revealed it had bought the second- largest rough diamond ever mined. But it turns out the brand’s appetite for great big diamonds was just beginning. In November, it purchased a smaller, but still uncommonly large, rough diamond, the 549-carat Sethunya. The acquisitions are compelling evidence that Vuitton, the star of the sprawling LVMH Moët Hennessy Louis Vuitton luxury conglomerate founded by Bernard Arnault, is polishing its high jewelry credentials.

Source: New York Times January 29, 2021 10:05 UTC