The traditionally women’s atheleisure retailer Lululemon Athletica Inc. announced ambitious plans to double revenues from men’s products and digital sales, and quadruple international earnings by 2023. The company sees great potential for growth in men’s clothing. The company wants to expand its accessories line as well, which it still sees as a start-up business, said Choe. Lululemon sees accessories as a way to bring younger people into the brand thanks to lower price points and boost sales that spike around holidays as people purchase gifts. The company’s loyalty membership program, which is currently being piloted with plans to roll it out nationally, will help double the company’s digital revenue.

Source: thestar April 24, 2019 13:52 UTC