Fitness apparel maker Lululemon Athletica Inc. has taken a minority ownership stake in Mirror, an at-home fitness startup that sells a tech-enabled mirror, as part of the startup’s planned expansion into meditation and other categories. The deal is part of a wave of venture-capital investment in at-home fitness, a category that has drawn increased attention due in part to stationary bike maker Peloton Interactive Inc., which received substantial funding before going public last month.

Source: Wall Street Journal October 30, 2019 11:36 UTC