And in today's digital age, social media can be a powerful weapon to communicate ideas and messages to those we wouldn't normally have accessibility to--e.g. But, it wasn't until fans took to social media for their voices to be heard by studio executives like Greenblatt. From a marketing and money standpoint, using social media is the most cost-effective way in which to reach millions of people instantaneously. Andrew Rossow: After seeing the breadth and power of the #SaveLucifer movement and love for your character, how are you doing? Rossow: With this #SaveLucifer movement, how are all of you handling the reaction on social media?

Source: Forbes May 13, 2018 22:37 UTC