Fred Magnanimi, CEO and founder of Luca and Danni jewelry company, is just one such American. SAN FRANCISCO'S FUR BAN PLEASES ANIMALS RIGHTS GROUPS, CONCERNS BUSINESS LEADERSMagnanimi, a former Wall Street derivatives trader, never planned on joining his father’s jewelry business, but that all changed when his 33-year-old brother died from leukemia. What I ended up doing was using the anger and frustration toward what I saw the disease do to my brother,” Magnanimi reveals. He moved back after his brother’s death and created the Luca and Danni brand of bracelets in August of 2014. “When I was sitting in these investment banking meetings, men would have a watch that was a status symbol, and when I looked at jewelry for women, they’re buying that bracelet for a specific reason,” Magnanimi explains.

Source: Fox News March 22, 2018 18:37 UTC