Loyd Grossman is bringing a new format to its range with two Stir-In Sauces that offer consumers a premium product to create a restaurant pasta experience at home. The Loyd Grossman Stir-In Sauces also use a different cooking method and are designed to be stirred through hot pasta to preserve the al dente texture. As a segment, Italian stir-in sauces have seen huge growth in the last 12 months, with a 24.9% increase in value sales. The segment is also outperforming the Italian Sauces and Total Italian categories[3]. Loyd Grossman is well positioned to capitalise on this with a new format that looks to drive people into the category and entice loyal brand customers too.

Source: The Guardian June 30, 2023 13:15 UTC