MIAMI--(BUSINESS WIRE)--beIN SPORTS, the global sports broadcaster, has today launched a major international media campaign – called “Love It Like The First Time” – for fans to celebrate new soccer seasons across the world. The concept was created in partnership with beIN SPORTS North America’s creative agency of record, VMLY&R Miami. The unifying and positive campaign celebrates a fresh start for soccer across the globe following the disruption of the 2019-20 seasons caused by COVID-19. In addition to soccer, beIN SPORTS serves as a haven for fans of wrestling, mixed martial arts (MMA), skiing, and handball, among others. This includes season-long access to XTRA soccer matches, XTRA combat sports, XTRA adventure sports, XTRA original studio productions, and a robust library of historically relevant sporting events.

Source: The North Africa Journal August 12, 2020 07:52 UTC